Skyline Society Β· Pricing note
Your rule for pricing extra time is right, and it holds exactly on the $350 proposal. It only slips on one package β and the charge itself is really a late fee wearing an upsell's name.
You said you charge βwhat the hour proposal would cost.β That's the correct instinct β it stops someone booking the cheap 30-minute slot and extending their way into a full hour for less than the hour costs. On The Proposal it lands perfectly:
Identical. No way to game it.
The extension is a flat $250, but your packages aren't flat. On the $250 Girlfriend/Boyfriend Proposal, that same $250 overshoots the hour price:
| Package | 30-min price | + extension | = total | 1-hour price |
|---|---|---|---|---|
| The Proposalβ Signature Skyline | $350 | +$250 | $600 | $600 β |
| GF/BF Proposalβ GF/BF 1 hour | $250 | +$250 +$150 | $500 $400 | $400 |
At $250, that customer pays $100 more than if they'd simply booked the hour up front. Charging $150 instead makes your own rule true everywhere β $250 + $150 = $400, exactly the hour price.
You said people buy it βwhen they're late as hell.β That's not an upsell β it's a penalty. Two different situations are sharing one price and one name, and they shouldn't:
They burned their own time. Charging the full hour-equivalent is fair β as long as they knew the rule before they arrived.
They want longer and asked in advance. This should just follow the ladder, same as any other upgrade.
The money doesn't have to change. What changes is that an unexplained $250 on the day reads as gouging, while a policy they agreed to up front reads as fair. Same charge, completely different review.
Add this to the booking page and the message you send after payment:
Your time starts when your booking starts.
The space is set up and yours the moment your slot begins β a late arrival doesn't push it back. If you'd like more time and the schedule allows, extra time is $150β$250 per 30 minutes depending on your package, arranged on the day.
Give yourself 10 extra minutes for parking.
Downtown fills up fast. The gravel lot across from Oro is your safest bet. Thirty minutes goes quickly, and we want all of it to be yours.
If people are late often enough that it's a revenue line, it's often enough to prevent. Whether that's worth doing depends on one number you already have in Setmore:
Worth pulling before deciding: how many bookings actually bought extra time, and how full the hour after a 30-minute slot typically is.
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